If somebody have been to ask you what instruments you employ to combat web site downtime, your instant reply would seemingly be, “A web site monitoring service”. Whereas that reply in and of itself just isn’t a nasty one, if an internet site monitoring service is the one software in your arsenal towards the havoc that web site downtime can create on your on-line enterprise, you aren’t taking a complete strategy to defending your small business from downtime’s results, nor are you defending your web site’s popularity to the very best of your talents. Whereas an internet site monitoring service is certainly a “must-have” software with regards to preventing web site downtime’s penalties, it’s not the one software you have to make use of. You probably have but to discover how social media can be utilized to your benefit within the combat towards the harm brought on by dreaded web site downtime, listed below are some issues to contemplate Likeslive.
Communication Is Key
In case your clients cannot do one thing that they wish to do whereas visiting your web site, resembling make a purchase order or browse your web site’s choices, they’ll wish to know why the positioning is not accessible when they need entry to it. Clearly, in case your web site is experiencing any sort of downtime, you’ll be able to’t use the pages of your web site to enter element about what has gone awry or give your guests estimates as to once they can anticipate the positioning to be purposeful once more. That is the place social media comes into play.
Whereas your web site could also be down, social media networks resembling Fb and Twitter are seemingly up and working. You probably have invested effort and time into making a social media presence and a following on these websites, you should utilize these platforms to speak together with your clients when downtime points do come up. Let’s take a look at two instance eventualities to see the distinction that utilizing social media together with your web site monitoring service could make.
State of affairs One
Website 1 has gone down. They don’t have any social media publicity, no accounts, and no followings. They don’t have any approach of speaking with their potential clients relating to the downtime they’re experiencing or updating clients as to when the positioning could be anticipated to be again up and working. When clients go to the positioning they get an error message saying the positioning is down resulting from technical points, however no additional info is given. Clients grow to be annoyed with the continued downtime and as they do, they start looking out different web sites to satisfy their wants and make purchases. Website 1 begins to lose clients to the competitors, whose web sites are up and working and who’ve higher technique of communication.
State of affairs Two
Website 2 has put social media profiles in place and the corporate has labored on gaining a big social media following along with utilizing an internet site monitoring service. The corporate has ready for the worst and so they know that when web site downtime happens, they should use the social media instruments at their disposal to speak with clients relating to mentioned downtime. When the enterprise is notified of downtime by their web site monitoring service, they go to work to find out what has prompted the downtime to allow them to talk the problem with the general public, utilizing their social media accounts. When the corporate has estimated how lengthy it’ll take to get the positioning again up and working, they impart this with their clients as nicely. They could even use the social media platforms to promote an “apology” supply that permits affected clients to obtain a set greenback quantity off or a proportion off a future buy to compensate for the inconvenience. Not solely does this foster goodwill amongst clients, it helps make sure that clients will wait till the downtime subject has handed in order that they’ll make the most of the apology supply moderately than going to a competitor to meet their wants.